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REIMAGINING CONNECTIVITY

HITCH empowers underserved users in emerging markets through unrestricted access to impactful videos that transcend literacy barriers.

HITCH is a cloud platform that enables curation and access to videos via a HITCH-designed (smart) WiFi hotspot that caches content, and lets users access it offline.

 

PROBLEM

Globally, over 4 billion people don’t have sustainable (available, affordable, & accessible) broadband. Most of these users are un/underserved by existing coverage and service infrastructure; and live in rural and urban emerging markets. Thus, are denied the ability to benefit from real technology-driven economic growth.

Broadband is important because low digital and conventional literacy in these markets, means video (especially in local languages/dialects) presents an enhanced medium for information, knowledge, and power. For these users, the prevalent notion of “trickle-down broadband” is a death knell; as ROI of current options struggles to present a reliable pathway to sustainable broadband delivery.

SOLUTION

REIMAGINING CONNECTIVITY

HITCH is a cloud platform that enables curation and access to videos via a HITCH-designed (smart) WiFi hotspot that caches content, and lets users access it offline.

In our target markets, like Nigeria, broadband is unavailable, unaffordable, and inaccessible.

HITCH smart WiFi hotspots:

  • Nurture and sustain economic opportunity, gender equality and empowerment, & social standing, using videos.
  • Achieve significant savings from a multi-sided platform of customers and users, as well as other technological innovations, as the core of its model.
  • Are owned/managed by local community operators, with whom it shares revenue from customers.
  • Offering also includes: market-based information, freemium entertainment (from Nollywood, etc.), & off-grid energy access (recharging service for phones, LED appliances, etc.).
  • Enables users improve capacity, output, & market opportunities, increasing incomes, and self-determination.

SOLUTION ACCESS

  • Local community operators just turn on HITCH smart WiFi hotspot and service is automatically enabled.
  • Users access free service by connecting to open SSID at HITCH smart WiFi hotspots; after which their devices automatically redirect to landing page (no further input required).
  • HITCH smart WiFi hotspot interface is a locally-tested icon-driven modern web application, which does not require use of a Third-Party App Store, and runs on any browser on a WiFi-enabled device.
  • Categorized videos are viewed by clicking on corresponding icons/links.
  • Remote management is auto-enabled, with data periodically uploaded for informing management, support, or service decisions.

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